Here's my synopsis of today's social media tools:Pinterest: Makes me feel bad about myself. Pretty pictures of things I'll neither have the time nor money to make a reality in my own life. Twitter: Makes me feel bleak about humanity. Can we really forge connections of any depth when they are … [Read more...]
Just How Social Are You?
So you've found the most important online community out there...you're an UrbanMoms member aren't you? Do you follow us on Facebook...on Twitter? Do you tweet yourself?Just how social media savvy are you? I had trouble getting started with this post because I couldn't wrap my head around the beast … [Read more...]
Giving it Away for Free
Someone actually asked me to write this post and it has been brewing for quite some time now. This topic is something I feel strongly about and we talk about it a lot in the UrbanMoms office. I get asked about it all of the time and these conversations never cease to amaze me. Here is what I know … [Read more...]
We did it! Welcome to the new urbanmoms.ca
We did it! After months of gathering feedback from you, our members, exploring new technology, and chatting with some of Canada's top brands, we have finally launched the exciting new www.urbanmoms.ca! With a new design and amazing new community functionality the new urbanmoms.ca offers you cool new … [Read more...]
OK. This is brilliant.
Where the hell is Matt? Connecting with people all over the world. Brilliant and inspiring and original. Check it out: He even got a brand (www.wherethehellismatt.com … [Read more...]
My First Video Podcast
This is a bit of an experiment and to be honest with you I'm a bit weirded out by it. Since when do I have a lisp like Kath? Since when is my hair fuzzy instead of curly? Since when are my lips totally non-existent? OK. I already knew that but now so does the world. Anyway, the purpose of the Mom's … [Read more...]
Social Networking. Not just a virtual thing.
Marketers often spend a lot of time analyzing and strategizing about online social media - the power of social networking, the trend of online communities. I, of course, support this fully and completely. However, put aside the often present self-important navel gazing for a moment and at the core … [Read more...]
Marketing and Social Media – Can they coexist?
So I'm putting on my marketing hat now because I feel the need to make a point. I keep reading about how marketers and brands need to get into online communities. How companies that aren't participating or creating social networks are missing out. How this is the future! Of course, I couldn't agree … [Read more...]
Unilever – An Onslaught of Criticism
There has been a debate raging recently about the true intentions and social conscience of Uniliver the parent company of such brand's as Dove and Axe. As most of us know Uniliver is a power house. They are global and own many of our household brands. The debate is really quite simple, Dove's … [Read more...]
Help Us Make urbanmoms.ca Better
The past week or so has been overwhelming for me to say the least. We have been so amazingly busy here at urbanmoms.ca. I am very thankful for that but also aware of the time away from home and my slightly wonky list of priorities. In addition to all of that the holidays are fast approaching and I … [Read more...]