Special K spent the past 6 months conducting a nationwide search for 3 Canadian women for their Start Something Fabulous programme. The programme was launched to "celebrate the confidence that comes from looking and feeling great about your shape." The 3 winners were presented … [Read more...]
This is Why Tori was in Town
Atop the uber trendy Thompson Hotel in downtown Toronto, an exclusive gathering of media, sponsors and contest winners were sipping champagne as we waited to meet, and in my case photograph, Tori Spelling. So the question is why? Because she was in town promoting McCain's Ultra Thin Crust … [Read more...]
Happy Birthday to Me!
There is something seriously lacking about birthdays as you age. First of all, you're aging. That in itself seems cruel enough, but to add insult to injury, birthdays come with many unhappy greetings. Growing up, I'd look forward to checking my mailbox for birthday cards from farflung friends and … [Read more...]
Video of the Week: T-Mobile, Creativity at its BEST
Sometimes advertisers get it right on. They are creative and unique and they do something totally unexpected. This T-Mobile ad which is part of their Life's For Sharing campaign is simply marketing genius. I had a smile on my face the whole time. Check it out: Here is the how they made it video. … [Read more...]
Marketing and Social Media – Can they coexist?
So I'm putting on my marketing hat now because I feel the need to make a point. I keep reading about how marketers and brands need to get into online communities. How companies that aren't participating or creating social networks are missing out. How this is the future! Of course, I couldn't agree … [Read more...]
Unilever – An Onslaught of Criticism
There has been a debate raging recently about the true intentions and social conscience of Uniliver the parent company of such brand's as Dove and Axe. As most of us know Uniliver is a power house. They are global and own many of our household brands. The debate is really quite simple, Dove's … [Read more...]
The Brands That Get It – My Top 5
Sometimes I fall in love with a brand. You know what I mean? There are lots of products and brands I like but very few I love. There are just some brands that are able to find that sweet spot and hit it right on the head. Below is a list of My Top 5. If you have your … [Read more...]
The Two Parts of the Whole
I've been meaning to do this for months - start my own blog, I mean. I often write for urbanmoms.ca about motherhood and products I love and cool things other women are doing but I haven't done it regularly and I've never really written about urbanmoms.ca. I guess I just assumed everyone … [Read more...]