Atop the uber trendy Thompson Hotel in downtown Toronto, an exclusive gathering of media, sponsors and contest winners were sipping champagne as we waited to meet, and in my case photograph, Tori Spelling.
So the question is why?
Because she was in town promoting McCain’s Ultra Thin Crust Pizza.
Don’t get me wrong, I understand why she was there -she was being paid. But I guess what I’m really asking is do we need a celeb to tout a product to make us pay attention to it?
This was a small gathering being wined and appetized before a heavily pregnant Tori was brought out.
I get that she strikes a chord with a key demographic: she’s a mom, she’s pregnant, she’s a reality star and an icon from many of our youths, so she checks off several marketing boxes. But did I need Tori telling me a cute anecdote about her son Liam, who won’t eat veggies, but loves McCain’s Spinach & Provolone Ultra Thin Crust because it “looks like an Incredible Hulk pizza”?
Let me be clear: after tasting 3 of the 5 flavours, I have to say I really enjoyed the pizza. It was crisp, the topping selections were varied, I can pronounce all the ingredients plus I actually know what they are. From a nutritional standpoint they’re easy on the calories, and though not high in fibre, they’re good in calcium, iron and vitamins A & C. In short, I wouldn’t feel guilty feeding this to my kids. With a side of raw veggies & dip, this would be a super easy and healthy meal. Now that I, who am not a paid spokesperson, have said that, do we still need Tori?
A few years ago when another company was introducing their frozen thin crust pizza, they handed them out on street corners across the city. They gave me 5. To this day, when I’m in the grocery store that is the product my eye goes to.
I wonder which campaign in the end will have been more effective?
What do you think? What makes you try a new product?