Special K spent the past 6 months conducting a nationwide search for 3 Canadian women for their Start Something Fabulous programme. The programme was launched to “celebrate the confidence that comes from looking and feeling great about your shape.”
The 3 winners were presented wearing dresses created by celeb designer Cynthia Rowley during a runway show in the middle of LG Toronto Fashion Week, hosted by Monika Schnarre. They will also be appearing soon on a cereal box near you.
The question I’d like to ask is did the campaign work? I’m pretty sure my head hasn’t been stuck in the ground since last spring, but the first time I heard about it was when I was asked to photograph the show.
Cynthia Rowley said “These 3 women were chosen because their personal stories speak to so many women and really demonstrate that living a healthy, balanced lifestyle is achievable.”
What do you think? Do campaigns like this work for you? Do you feel engaged? And the bottom line is, would you buy the product?