Marketers often spend a lot of time analyzing and strategizing about online social media – the power of social networking, the trend of online communities. I, of course, support this fully and completely. However, put aside the often present self-important navel gazing for a moment and at the core of all of this you will find good old fashioned community. "Social Networking" is also known simply as "socializing". "Social Media" can be more commonly referred to as "chatting". Yesterday was a great opportunity for my offline community (aka my neighbours) to get together and "network" (aka socialize) at our first annual Street Party.
Often we are so busy with the hustle and bustle of our jam packed days that we don’t get the chance to really get to know the people who live just down the street. I recognize many of my neighbours and even stop and chat on occasion but, for the most part, it is a quick "good morning" or neighbourly smile as I rush off to this meeting or that activity. Yesterday was a chance to slow things down a bit, bring everyone together, and celebrate the beginning of summer.
The weather cooperated, the kids had a blast, and the company was top notch! Simple really, this whole Social Networking thing. Here are some pics from our fabulous day:
Nothing like the street closed off and a little road hockey.
Face painting and tattoos.
Nail salon station.
Basketball and Batman.
And sisters working together.
As a matter of fact, everyone worked together – set-up, take down, cooking and entertainment. Great fun was had by all! Community is powerful both on and offline.