There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the … [Read more...]
Unilever – An Onslaught of Criticism
There has been a debate raging recently about the true intentions and social conscience of Uniliver the parent company of such brand's as Dove and Axe. As most of us know Uniliver is a power house. They are global and own many of our household brands. The debate is really quite simple, Dove's … [Read more...]
The Brands That Get It – My Top 5
Sometimes I fall in love with a brand. You know what I mean? There are lots of products and brands I like but very few I love. There are just some brands that are able to find that sweet spot and hit it right on the head. Below is a list of My Top 5. If you have your … [Read more...]