There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the status quo and make a difference. In my opinion Dove has done just that. I am a big fan of the Dove Real Beauty Campaign and the Self-Esteem Fund.
Yes, I know this is marketing and yes, I know they are still trying to sell me something. But I also know that I am a consumer and I would much rather buy a product I believe in then one I don’t. So, in support of the Dove brand and everything it stands for I was honoured to be asked to be one of the contributing editors for the new Dove.ca. Dove poses a topic and we, the editors, respond with our perspective as well as blogging in response to comments and conversation from women who visit the site. Here I am!
I am really excited about this site and what it represents. So, check me out and the other editors at www.Dove.ca!