Remember a few weeks ago I told you that I was going to be one of the editors for the new Dove.ca site? Well the site is up and article number two has been posted. I should be thrilled, right? And in some ways I am. It is an honour to represent a brand that you really believe in and have your … [Read more...]
An Exciting New Endeavour
There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the … [Read more...]
Girl’s Self-Esteem – Who IS Responsible?
So, I'm going to be participating in this fab new project with one of my fave brands (details to come VERY soon). To kick it all off I have to respond to this question "Is pop culture responsible for the self-esteem issues facing girls and women today?" My first thought was "of … [Read more...]
Inspiration from Body & Soul
Here's a pic of me and my mom at the opening night of Body & Soul, the play commissioned by Dove pro-age. Can I tell you that we LOVED this production?! I have never experienced anything quite like it. 13 women, not actresses, with no experience on stage, sharing their stories. Baring their … [Read more...]
Body and Soul CONTEST!
This is something I am REALLY excited about. It is a first and I am going to be a part of it! Let me share my glee with you. Dove, one of my absolute favourite brands that I have tons of respect for, has done something totally unique - they have commissioned a play. Yup, this play on beauty and … [Read more...]
Unilever – An Onslaught of Criticism
There has been a debate raging recently about the true intentions and social conscience of Uniliver the parent company of such brand's as Dove and Axe. As most of us know Uniliver is a power house. They are global and own many of our household brands. The debate is really quite simple, Dove's … [Read more...]
The Brands That Get It – My Top 5
Sometimes I fall in love with a brand. You know what I mean? There are lots of products and brands I like but very few I love. There are just some brands that are able to find that sweet spot and hit it right on the head. Below is a list of My Top 5. If you have your … [Read more...]