Two advertising campaigns. Same company. Same consumer insight. Very different outcome. Which mom are you? OR Or are you a bit of both? … [Read more...]
Inspiring Moms and Their Role Model Daughters
Last week I had the honour of meeting the Canadian Women's Hockey Team in person. I was invited by P&G's Bounty to be a part of a sponsored dinner for these talented athletes where their mothers had flown in to surprise their daughters the night before the big game against the U.S. Celebrating … [Read more...]
Pink Tartan Introduces New Line of Washables
Designer clothes are often considered investments. Who wants clothes to toss away after one season? About this time of year I usually get a couple of really stellar pieces adding to my existing wardrobe. I usually try to choose pieces that I know are made well and timeless. I've been known to hold … [Read more...]
My Olympic Wrap-Up
So much happens during the 16 days that the Olympics run for. Here are just a few standouts for me. Some observationsI was completely satisfied with CTV's live coverage of these games (sorry USA). Between CTV, TSN and SN1 there was always something to watch. I really enjoyed The Difference … [Read more...]
Getting into the Olympic Spirit!
The Summer Olympics have arrived and to get into the spirit of things, here are some fun ways to show your support for our athletes!Go to the official Canadian Olympic Team Website for all you want to know about the the games and the athletes. www.olympic.caDownload the official Canadian … [Read more...]