Two advertising campaigns. Same company. Same consumer insight. Very different outcome. Which mom are you? OR Or are you a bit of both? … [Read more...]
Old Spice Campaign: Biting the Hand that Feeds
Is it just me or is this new ad campaign by Old Spice a tad over the top? Maybe I'm being a downer but when I saw it during an NFL game on the weekend both my son and I felt awkward and uncomfortable. I think I have a pretty good sense of humour and I can relate to how it is sometimes emotional when … [Read more...]
Foreplay: the Response
A few days ago, Nancy from Flying Solo wrote a compelling post, aimed at her male readers, about the importance of foreplay in relationships. She outlined some excellent examples of how to woo a lady into intimacy... but, as a male reader of her blog, I fear I cannot let this topic go without … [Read more...]