Is it just me or is this new ad campaign by Old Spice a tad over the top? Maybe I’m being a downer but when I saw it during an NFL game on the weekend both my son and I felt awkward and uncomfortable. I think I have a pretty good sense of humour and I can relate to how it is sometimes emotional when you realize your kids are growing up (partly because it means you are getting OLD) but I do want my son to have relationships, become independent and grow up. Yet, I hope I never witness him making out and I certainly will NOT be stalking him. Just bizarre. I think they took that little nugget of consumer insight a bit too far. The millions of hits and shares may indicate that I am wrong on this one.
However, Old Spice, I just might have the last laugh because you seem to have forgotten that the crazy, pathetic, frumpy, unstable mom is usually the one making purchase decisions. And I can tell you this, Momma doesn’t like being mocked.