I am currently overwhelmed by information. The last few days were spent listening to leaders from McDonald's and learning about all of the cool things happening around the world. We visited the Innovation Centre, were lucky enough to sample some of the unique menu items developed for different local … [Read more...]
Girls Weekend in Chicago!
I am in Chicago to get the inside scoop on what McDonald's is up to (more on that over the next few days) but because I have never been here I decided to ask a pal to come a few days early with me for a Girls Weekend. What a blast! Chicago is a great city. Navy Pier, the river, Magnificent Mile. We … [Read more...]
Introducing the McDonald’s Moms!
As I have mentioned before, urbanmoms.ca is the Official Mom Media for the exciting Moms Quality Correspondents program from McDonald's. Tonight I will be going to meet all of the moms before their first field trip to McDonald's Corporate Head Office in Chicago. I'll post about those two events … [Read more...]
My First Video Podcast
This is a bit of an experiment and to be honest with you I'm a bit weirded out by it. Since when do I have a lisp like Kath? Since when is my hair fuzzy instead of curly? Since when are my lips totally non-existent? OK. I already knew that but now so does the world. Anyway, the purpose of the Mom's … [Read more...]
McDonald’s Moms’ Quality Program – Selecting the Moms
As most of you know, urbanmoms.ca is McDonald's official Mom Media for their innovative Moms' Quality Correspondents program in Canada. As a mom and a marketer I LOVE this idea and it is my job to report on the latest news throughout the whole process - from selecting the moms, to the behind the … [Read more...]
The Official Mom Media!
I know that as a mom I have a hard time balancing my desire to "treat" my kids to a meal at McDonald's with the bit of guilt I have about what exactly they are consuming. There are so many mixed messages! Wouldn't you like to have the opportunity to get the inside scoop or have the chance … [Read more...]
Fast Food Factoid…and a Poll!
Let's face it, most of us do it. We indulge in it ourselves or take our kids for a special treat. Some more than others but it does happen. What is the "it" I refer to? Fast food. The other day I surprised my kids at school at lunch time and offered to take them out to eat. I was thinking … [Read more...]