Remember a few weeks ago I told you that I was going to be one of the editors for the new Dove.ca site? Well the site is up and article number two has been posted. I should be thrilled, right? And in some ways I am. It is an honour to represent a brand that you really believe in and have your … [Read more...]
An Exciting New Endeavour
There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the … [Read more...]