Last week was my husband’s birthday. I like to pride myself on being a great gift giver, and in years past I’ve given concert tickets, airline tickets, surpise getaways, scuba diving lessons and other awesome presents. This year, however, I was a little stumped. Almost fourteen years into our marriage, and three kids deep, it’s tough to remember how to spoil one another, and let’s face it his priorities have changed.
I think I knocked it out of the park in the end, by pulling our oldest kids out of school and sending the three of them off skiing for the day. My daughter and I stayed behind, bought a few little gifts, baked and decorated a cake, and made him a nice dinner. It’s not the craaaazy party birthday celebration that every guy would want, but it’s what this dad wanted.
Dove brand thinks they’ve figured out what dads want, too. They spent some time surveying 8,000 men aged 30 to 55, in seven countries, to find out what men want in a product and in a brand. Their discoveries were interesting. Men in this demographic don’t feel that they’re represented in advertisements, and so Dove has created a new way of marketing to the dads. Perhaps you saw Drew Brees sing in the shower on SuperBowl Sunday when he wasn’t throwing touchdown passes?
They’re using this new marketing campaign to launch their new line of Dove Men+Care products, including Body and Face Washes in three scents, Body and Face bars, and the Active Clean Dual Sided Shower Tool (I will let you know that this product was a hit before the packaging even came off. When you call a bath and shower product a “tool” it’s a winner with the guys).
My husband and sons have been trying this line out for the past few weeks and the response is good. They like the packaging and the scent, and the washes are not drying out their skin. All three enjoyed the SuperBowl commercial, too, with my ten year old son declaring it “cool”.
So, if you’re like me and the rest of the world, trying to figure out just what a dad wants, you might want to check out the new Dove Men+Care line in grocery stores and drugstores across the country.