A tweet went out that got my attention and I immediately forwarded it on. It said “tweet #MolsonM_Art and you help paint a mural and we donate $1 to the arts in Canada…cheers”
To me, it seemed like a no-brainer. Corporate marketing helping the arts. But then I thought about it for a moment and immediately asked “Where’s the mural going to be & who’s painting it?”
While I didn’t get a personal response, I did get a press release:
Molson M is asking art enthusiasts everywhere to tweet using #MolsonM_Art over the next four weeks, and with each tweet, Molson M will donate $1 to the Canadian Art Foundation and the tweeters handles will be incorporated into the mural. People can look for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets.
For the record, I’ve never heard of the Canadian Art Foundation and I’ve been in this business for over 20 years. On the other hand, I think this is a pretty interesting project. Then again, you know I’ve already featured several mural artists and projects on this site.