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You are here: Home / Archives for gender marketing

“Toy Of The Year” Continues To Perpetrate Gender Stereotypes

March 5, 2015 by Kaylin Neely 3 Comments

The Toy Industry Association has handed out its awards for “Boy Toy of the Year” and “Girl Toy of the Year." This year, boy toy is the interactive Zoomer Dino named Boomer. He went on to win overall "Toy of the Year" honour. The dinosaur allows children, (preferably males ones apparently) to … [Read more...]

Filed Under: Kids Tagged With: gender marketing, girls toys, kids toys

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