For years people have told me that I am living every moms’ dream – running my own successful business from home, contributing to our household income, managing my own flexible hours while being accountable only to and for myself. And in many ways they were right. It does sound pretty perfect, doesn’t it?
Just like children, businesses mature and grow and change.
So, you can imagine the response I received when I announced that I would be switching it all up in 2014 to rejoin the corporate rat race at a 9-5 job for Nestlé Canada. Am I crazy?!
I could be but the truth is, nothing is perfect. And some things that are close just don’t stay that way forever. I adore UrbanMoms like it is my third child but, just like children, businesses mature and grow and change. When UrbanMoms was in its infancy so was the industry. In fact, the term “social media” had yet to be coined and most marketers had never even heard of a blog. It was exciting and challenging and new and I was learning and teaching and creating at every turn. I was also volunteering in my children’s classrooms, taking them to the park and juggling my role as mom of a busy 2 and 5 year old with my role of entrepreneur.
Nearly 9 years later and the business of social media marketing is well established and saturated with bloggers from hacks to innovators. Businesses have social media strategies and budgets and UrbanMoms is secure in its place in the mix. At home 9 years have also passed and my kids are no longer babies. At 14 and 11 they are independent and at school all day so they need little of my time.
I would like to feel the challenge again, to stretch my thinking.
The business I loved for its mystery and excitement has become a well established, well respected go-to for many Canadian marketers. Internally at UrbanMoms we have process and policy and standards. I am so proud of what I have accomplished but, if I am honest, I want more. I would like to feel the challenge again, to stretch my thinking, and I would like to use the vast experience I have gained over the last 9 years in a bigger way. In social media years I am like the old shaman, wise and experienced in ways that surely need to be shared with others to be of any real value.
So, with the support of the wonderful staff and writers at UrbanMoms I am venturing out into the big, scary world to try my hand at something new. I won’t be too far from home (literally and figuratively) as social media and content marketing will continue to be my focus at Nestlé. I will also continue to oversee UrbanMoms while using everything I have learned to take on this next challenge.
Am I giving up The Dream? Maybe to some but for me the dream has always been to learn and grow and challenge myself. So, the way I see it, I am still living it.
By the way, my first day at work is Monday so wish me luck! Any tips or advice would be very much appreciated.