This looks like a great way to kick-off the back-to-school season while raising awareness for the nutritional needs of families across the country. Families are invited to get creative with this initiative by making some Canadian-themed lunch bag artwork. Families are encouraged to then scan and uploading photos of their masterpieces to ChewyforCharity.ca. For every work of lunch bag art image submitted, Quaker Chewy will donate 10 lbs of food to Food Banks Canada.
According to recent research, in 2013, 36 per cent of the estimated 1.7 million Canadians turning to food banks were children and youth*. “We’re pleased to partner with Quaker Chewy on this campaign to help educate both parents and kids about the issue of hunger in Canada and the fact that thousands of families are struggling to get enough food,” says Katharine Schmidt, Executive Director, Food Banks Canada.
The artwork uploads will be featured in their online gallery until October 31, 2014. Parents are encouraged to share the creations on social media to spread the word about the cause. In addition, parents can also order their own reusable canvas lunch bags customized with their child’s artwork.
Food Banks Canada supports a network of over 3,000 food-related organizations in every province and territory and assists close to 850,000 Canadians each moth. The networks share over 200 million pounds of food annually combined. The organization provides social programs that help families become more self-sufficient and advocates for policy change in Canada with a goal that no one goes hungry. Visit foodbankscanada.ca for more information.