It seems to be baby shower season and if you’re looking for a gift that is stylish and thoughtful, consider this beautiful line of blankets. This past Friday, Holt Renfrew officially launched the exclusively designed Armani Junior Baby Blanket to benefit Free The Children. This limited edition blanket is available in store and online with part proceeds going to the charity to help communities in Kenya.
“Every mother and baby deserves a happy and healthy start, and the basic necessities of health care and clean water,” said Alexandra Weston, Holt Renfrew’s Director of Brand Strategy. “Holt Renfrew joined with Armani to create a product that could help new mothers and babies in a Free The Children Community. Inspired by this cause and culture, Armani designed this luxurious baby blanket exclusively for Holt Renfrew, with proceeds supporting Kenyan newborns and mamas in need.”
The Armani Junior baby blanket will support Free The Children and their Kenyan community by providing the necessary healthcare, clean water and support to the Maasai mamas and their babies through the first year of the child’s life.
The blanket ($50 each) is available in four beautiful designs and each presented in a lovely gift box. This is sure to be a hit and a keepsake with new moms, as well as, moms to be! Holt Renfrew is aiming to raise $100,000 for Free The Children from this initiative.
You’ll want to stock up now as you may remember last year’sTory Burch charity FEED bag was very popular and sold out quickly!
For more information please visit your Holt Renfrew store or go online at www.holtrenfrew.com
Here’s more about the partnership as well as photos from the launch event….