This week in the Marketplace we’re thrilled to bring you Sue’s story:
After close to 20 years in the corporate world, I have given up the power suits, conference calls and endless meetings and have traded it all in for a home office where my “colleagues” are under 4 years of age. My two children are my product testers and fashion models and Beli the lab is my receptionist and greeter. My husband is my technical consultant, graphic designer and spreadsheet guru.
Based in Vancouver, BC Canada, Raspberry Kids has a worldwide supply chain and market and has evolved as a solution to busy moms and savvy gift givers everywhere. We cater to the busy mom (is there any other kind really?) who benefits from being able to shop from the convenience of her own home any time of day or night. I wanted to find a better way for moms to be able to find the best of the best products but with the convenience that online shopping provides. The savvy gift giver who buys for children but who doesn’t necessarily have children of their own (think Aunts, co-workers, friends) can also benefit from our slick website with one page checkout and recommended gift giving ideas.
Our tagline is fresh, healthy & fun and these are the criteria we have used to choose the products to bring to our customers. We also focus on the quality of each line and ask ourselves “Have we or would we buy this for our children?” and if the answer isn’t an emphatic “YES!” then the product does not make the cut. We have searched far and wide to find products that tell a story and that are either exclusive to Raspberry Kids in Canada or are not already widely distributed. Additionally, Raspberry Kids will offer some well known tried and true brands to complement the rest of the range.
An example of a product exclusive to Raspberry Kids is a range of wall decals called Little Chipipi out of Australia. All Little Chipipi products are designed and made in Australia by a Mom (or Mum as they say down under) and can transform a little boy’s or girl’s bedroom with easy to use peel and stick decals.
We are continually adding new products and are committed to being on the forefront of the children’s clothing, toys, gifts, gear and accessories scene.