I LOVE this ad! None of the predicatble smiling faces and sparkling floors. This ad captures the reality of housework in a totally humourous way. This ad is called Prison Visitor and was created by the ad agency Zig for Unilever’s Vim product. They obviously did some great market research and built this campaign around a key consumer insight – people (mother’s) want to spend less time cleaning and more time with their families.
Unilever obviously took the time to understand their target market. Moms are busy and resent the time they have to spend on housework. Even those of us lucky enough to have cleaning ladies (a must have if you work, how would you ever see your family?!) spend too much of our time cleaning up and tidying around the house. Although this ad doesn’t solve all of these problems it certainly makes me more likely to buy Vim.
View the ad at this link. Let me know what you think of this one and if you have seen any other products or campaigns that really resonate with you.
Jen