Launching a New Business

You know you are a true entrepreneur when you can’t seem to stop starting   businesses! (Say that 10x fast!)

That’s right, I’m in the process of starting a new business.  Because that’s   what you do when you already struggle to balance work and family. It’s actually   been a very natural progression, and I’m so excited about my new venture.

As I’ve shared before, when I first started Fussy Baby, I knew virtually nothing about   web design, programming, SEO.  Being a fairly typical entrepreneur (I think??),   I wanted to do as much of the work myself as possible.  This meant learning,   from scratch, everything about setting up and running a website.

I remember when my first few pages went live, I quickly went over to Google   and typed in ‘fussy baby’.  I was surprised to find that my site was nowhere to   be found. So, I went in and tried searching for a phrase that I knew could only   be found on my site, and nowhere else. Still, didn’t show up in the search   engines (imagine that).

I think it was that first  moment when I started searching around for information that I got  completely and totally hooked.  I discovered this whole underground  kingdom of detective-like people that do something secret and magical  to help your website get ‘found’ by the search engines (turns out, it’s  neither secret, nor is it magical, but it can seem that way at the  beginning).

 

So, I dove in headfirst, following SEO blogs, taking the best SEO course I could find, and helping other mom entrepreneurs to optimize their websites.

It’s kind of strange that this even interests me, actually.  I’m not  a ‘techie’ type person…more of the helper/communicator/girly type.   But helping other women understand why SEO is important to their online  success, and communicating it in a way that they really ‘get’ it, is  very fulfilling.

Thus, Her SEO was born.  Stay tuned!