It was freezing in LA when the stars walked the Red Carpet at the Golden Globes and I could see the goosebumps even on my high-def TV, but they still looked AH-MAZING and flawless. Like many, I tuned in several hours before the actual awards show to check out who was wearing what. After all, the … [Read more...]
Got You Covered!
Lise Watier is a Canadian treasure. The company will celebrate its 40th anniversary next year, and I'm told there really is a glamourous woman named Lise Watier who continues to oversee all operations. And the company continues to impress with great products and innovative technology.This week Lise … [Read more...]
The Smile is Back
You've all heard Justin Bieber's song, "When you smile, I smile". My nine year old son tells me that Taylor Lautner has a smile coach and a smile trainer (he thanked them both during his acceptance speech at the Teen Choice Awards when he won "Choice Smile").Gone are the grunge days of scowling and … [Read more...]
Why Faberge was Ahead of its Time…
Today was the perfect example of how and why word-of-mouth works. It just blows my mind that so few marketers really get it. Remember that old ad from the 70's for Faberge Organic Shampoo where "she tells two friends and she tells two friends and so on and so on"? Well, the … [Read more...]