By now we've all pre-ordered our tickets and are counting down the hours before we get off work so we can watch the evening showing of the animated prequel Minions (or maybe it's just me...). Seriously, what's not to love about these pint-sized little guys? They're funny, smart, mischievous and … [Read more...]
A Happier Happy Meal… Is That Possible!
In May, the Happy Meal got a little happier... The Happy Meal as always been about how a 'small change can make a big difference.' Since 2004, for every Happy Meal sold every day, 10 cents goes to Ronald McDonald House Charities of Canada, raising more than $4 million annually bringing the … [Read more...]
Congratulations to our Winners! Question #1 Answered.
Remember a few weeks back when the McMoms were heading to Chicago and LA to check out the marketing side of McDonald's? Remember we asked you to submit questions to win? Well, we have your winners and your answers! Congratulations to Arlene and Judy who submitted the question, "Who came up with the … [Read more...]
Behind the Scenes – The Marketing Store
So, the McMoms are back in action and today we made our first stop at The Marketing Store in Chicago. We got to hear about how the Happy Meal came to be, and we learned that the first Happy Meal in Canada didn't come out until 1994! Most of us were surprised that it is such a fairly new concept in … [Read more...]
McDonald’s Moms’ Quality Program – Selecting the Moms
As most of you know, urbanmoms.ca is McDonald's official Mom Media for their innovative Moms' Quality Correspondents program in Canada. As a mom and a marketer I LOVE this idea and it is my job to report on the latest news throughout the whole process - from selecting the moms, to the behind the … [Read more...]