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You are here: Home / Parenting / Motherhood / The Urban Mom: Cat And Nat From Social Common

The Urban Mom: Cat And Nat From Social Common

April 6, 2016 by Marianne Litman 3 Comments

This month, we’re featuring an entrepreneurial mom duo Cat and Nat, the creators of Social Common.

Occupation: Entrepreneurs, moms

Hometown: Toronto

Current Town: Toronto, but considering Hawaii at the moment!

Social media savvy is a great way to describe the entrepreneurial duo, Cat and Nat founders of Toronto’s Social Common Creative—a platform made for moms by moms that delivers advice on everything from cooking to relationships, parenting, and fashion.

The pair were friends during high school and, after drifting apart, reconnected on Facebook when they both became mothers. “We were the first of our friends to have kids,” Catherine says. “We realized that this whole motherhood thing is no joke.”

“Together, we could laugh at the absurdity of it all and the fact that no one tells you what it’s like being a mom,” Natalie adds.

After reconnecting, they became inseparable and wanted to help other moms who felt the isolation that motherhood can bring with it. It was over a dinner they had planned for like-minded moms that led them to launch their business. “We knew we were on to something because moms are always dying to connect,” Natalie shares.

To all the moms out there who see pretty, calm pictures on social media – this ones for you #reallife

A photo posted by Social Common • Cat & Nat (@catandnat) on Mar 23, 2016 at 6:24pm PDT

Even during their shared high school days, both Cat and Nat knew they wanted to be mothers—“It’s all we ever wanted”—but their plans for Social Common haven’t been as set in stone. From the beginning, Social Common has been an ever-evolving platform, based on the needs of moms. The Social Common Creative is the result of this evolution.

“Our new platform, Social Common Creative, offers advice, tips, support and a community to moms, who are living this journey of motherhood,” the pair shares. “We wanted to provide our community of moms with expert advice in one, easy to navigate place.”

From their YouTube channel to their Instagram account, they authentically share what it means to them to be moms. “That’s what our whole community is built on—authenticity and trust. It’s easy to talk about the good. But it’s not as easy to open up about the hard and not so pretty stuff.”SocialCommonCreative_Catherine Belknap and Natalie Telfer

And there is plenty of not so pretty, not so easy stuff when you’re a working from home mom.

“We have a foot in multiple worlds all at once. We never have an ‘off’ time and it’s hard to focus on one thing at a time,” says Natalie.

“Currently, we are sitting here doing arts and crafts with the kids, as we finish up this interview and in five minutes we have to jump on a call!” explains Catherine.

But for these busy moms, balance isn’t everything.

“Balance is overrated. It comes and it goes—life adjusts.” As long as their kids can remember them smiling and laughing, Cat and Nat think they are doing a great job.

If they could pass on one piece of information to every mom that is struggling with motherhood, they would tell her to trust herself. “And be confident enough to make mistakes and not beat yourself up. No problem is unsolvable!”

Dinner went a bit off the rails tonight , was anyone else’s kids more hyper than normal?! Our daily video is up and you won’t believe what Natalie voluntarily did 😳 (link in profile)

A photo posted by Social Common (@socialcommon) on Mar 7, 2016 at 3:57pm PST

Lightning Round

Would you rather cook or do the dishes? Cook

If you had more time what would you do with it? Workout

What’s the last book you read? How Do Dinosaurs Say I’m Mad?

What’s your guilty pleasure? The Bachelor

What’s the best moment of the week? Weekend mornings, when we all hang out, have coffee and have nowhere to go.

Filed Under: Motherhood, Parenting Tagged With: being a mom, moms, Social Common, social common creative, the urban mom, troonto moms, work-life balance

Comments

  1. Tal Aronson says

    January 26, 2018 at 12:04 pm

    My husband just bought us tickets to see you in New Jersey and I can’t wait! Thanks for keeping it real.

    Reply
  2. Susan Jeanguenat says

    March 17, 2017 at 6:16 pm

    You ladies are hilarious!!! I dream of starting a blog someday and love coming up with ideas (in my head) of topics you ladies could use to continue to make my mom friends and me laugh so hard we cry! You are FAB!!! From Atlanta, GA!

    Reply

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    January 10, 2022 at 12:36 pm

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