When you live in Toronto you already know how our weather can change from cold to hot and back again all within 24 hours. Yesterday I could see my breathe and I was freezing when I went to pick up my son from school. This morning it is humid and sticky hot before 9 am. And then there’s my hair. Ugh.
Last night, as I was rushing to get ready for the media launch of the new Milly collection at Banana Republic, I could hear the weather gods laughing loudly. I had succumbed to the realization that it was a bad hair day. No doubt, there will be lots cameras around as the designer herself was in attendance. It was a torrential downpour in the city…but with reinforcements my hair managed to stay relatively intact.
But do you ever feel like just not going out knowing that you’re going to have a bad hair day? Did you know that 39% of Canadian Woman have worked from home, stayed home from a party or worn a hat because of a BAD HAIR DAY?
When it comes to daily routine for fashion and beauty, almost one third (28%) of women ages 18-34 spend time choosing their clothes, 22 per cent spend time on doing their make-up and 19 per cent doing their hair on an average day, according to a recent Report on Canadian Hair survey commissioned by John Frieda.
But when a special occasion is on the calendar, over 60 per cent of women said they spend significant time on their hair with 49 per cent spending over 30 minutes.
Um..yep, that’s pretty accurate. You can include me in these findings!
So how do I achieve this beachy-loosely-tousled-healthy-Cali hair look before an event? I get this question all the time!
I have long, straight but frizzy hair so after I wash my hair, my secret product of choice is using the HEAT-ACTIVATED STYLING SPRAY from the FULL REPAIR STYLE REVIVAL LINE by John Frieda. I spray this directly on to my wet hair before drying.
After drying my hair I then use a curling iron to create curls in a downward spiral. And use a finishing spray to hold the curls in place. By the time I get to the event the curls loosen up and then I just use my fingers to loosen the curls to soften up the look. And more finishing spray.
Until I get around to washing my hair again I usually roll my hair into a bun at home to continue the hold for a couple days.
I am constantly styling my hair — so you can imagine my recent panic attack when the above mentioned product was sold out everywhere. I’ve been using it for a year now and it seems to hold my curls well in humid conditions like we’re about to experience the next few months in the city.
I put out an SOS to my friends asking them to be on the look-out. Then this little package showed up along with my sought after Styling Spray!
I love the FULL REPAIR line as I’m definitely someone who is constantly styling and colouring my hair! This is salon quality stuff!
And yes, if you see someone in the drug store hoarding …it’s most likely me.
Thank you John Frieda for saving my hair!
This post was not sponsored, nor was I compensated. Thank you to John Frieda Canada for providing me with the additional products to my already coveted stash!
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