I am a huge Old Navy fan. I love the way they’ll recognize the hottest trends, and adapt them in a practical way that fits into my wardrobe and my budget. I’ve bought cardigans, jeans, bathing suits, shoes, bags, dresses and scarves during quick trips into the store that freshen my closet with the latest trends.
One of the things I haven’t always loved about Old Navy is the enormity of the stores. So much stuff all jammed together in dimly lit industrial spaces can feel a little overwhelming, and the actual shopping experience was never a relaxed one.
That’s changing at stores across the country, though. One by one the stores are being redesigned and renovated with moms and kids in mind to offer a brand new shopping experience that’s “easy, friendly and fun.” So far, 260 stores have been redesigned, and there will be more than 360 of The New Old Navy stores across North America by the end of the year.
I recently visited one of the redesigned stores and appreciated some of the great new features like:
Brighter lighting and improved signage.
Bags to help as you shop and fast lane check outs when you’re done.
A new race track layout that helps guide customers in a simple way.
Stroller-friendly aisles.
Quick-change pods to make it easier to try on a single item quickly.
Large, family sized changerooms with helpful signage to keep you organized.
I spent well over an hour in the store, and never felt overwhelmed. Once again I picked up a bagful of pieces that will inject an instant update into my Spring wardrobe, and while the shopping experience was hardly relaxing (I was with my five year old daughter, and had my husband pacing outside the store), the redesigned Old Navy had a great vibe and was much more enjoyable to shop.
Now Old Navy wants to give you a chance to check out their stores and update your wardrobe. Tell me your best tip for making a shopping trip enjoyable, and you’ll be entered to win a $250 Old Navy gift card.
The contest ends on May 9, 2011.
Click here for contest Rules and Regulations.
UrbanMoms.ca members are eligible to win so don’t forget to sign-in. Not a member yet? Click here to join.