I sometimes find it difficult to articulate urbanmoms.ca's reason for being, especially to non-Urban Moms. We are a virtual community, a resource centre, a girls night out...get it? Probably not. Urbanmoms.ca was inspired by a group of six amazing women. My friendship with … [Read more...]
Dove’s Campaign for Real Beauty
This is not an advertisement. At urbanmoms.ca we like to tell you about cool products and stuff that we, or our members, love! We will let you know if it is an ad. Withered or Wonderful? That is what you are asked by Dove's Campaign for Real Beauty. I have to admit, this campaign got my … [Read more...]
A Work in Progress
Welcome to urbanmoms.ca! The Urbanmoms team is so excited to be off the ground and gearing up to offer you the ultimate online resource for urban moms, by urban moms. We are obviously in the very early stages of development. Urbanmoms.ca was created to empower urban moms by giving … [Read more...]
The Endless Possibilities
Recently I was putting together a CD for an old friend of mine to give to her before she got married. It was filled with songs from our many adventures together - our time spent living in Boston, our road trips to The Carolinas, Vermont, NY. We were in our early twenties and living … [Read more...]
A Virtual Community
In this day of cellular phones, blackberries, and burn out, it is important to take time to make connections with others. We may not have time to spare to socialize but certainly we can turn all of this new technology into an advantage. Why not view the internet as a way to facilitate … [Read more...]
Prison Visitor – An Ad I Can Relate To
I LOVE this ad! None of the predicatble smiling faces and sparkling floors. This ad captures the reality of housework in a totally humourous way. This ad is called Prison Visitor and was created by the ad agency Zig for Unilever's Vim product. They obviously did some great … [Read more...]
Urban Moms – A Key Target Market
Urban mothers are a key target for many companies. Organizations would love to be able to infiltrate and impact this key, influential audience. We are usually the shopping decision maker of the home. Often, companies are attempting to create products and marketing messages that … [Read more...]
What I Wouldn’t Do for a Good Night’s Sleep!
It has been six years since I last had a good night's sleep. The first few months after my first child was born I think I experienced something like a drug addict goes through during withdrawal. I thought my days of all-night studying and weekend partying had prepared me for lack of … [Read more...]
Lasting Connections
It has been a number of years since our Group of Seven moms started our bookclub. Inspired by the need for intellectual conversation and a break from our new responsibilities, this monthly gathering enabled us to get to know each other outsided of the world of momdom. We discussed, … [Read more...]
Lasting Connections
It has been a number of years since our Group of Seven moms started our bookclub. Inspired by the need for intellectual conversation and a break from our new responsibilities, this monthly gathering enabled us to get to know each other outsided of the world of momdom. We discussed, … [Read more...]