Urban mothers are a key target for many companies. Organizations would love to be able to infiltrate and impact this key, influential audience. We are usually the shopping decision maker of the home. Often, companies are attempting to create products and marketing messages that resonate with women with young families. Marketers spend a lot of time and money researching relevant ways to get these messages and products into the hands and minds of urban moms.
Urban moms are usually informed trend setters and early adopters. We are also key influencers on the behaviour of other mothers. We are involved in our communities and take motherhood and family very seriously. Most of our information and advice influencing our purchase decisions come from within our communities through mother’s groups and other mothers. Word of mouth marketing at its best.
However, I believe many of today’s marketing and advertising campaigns have fallen short. Each of us has a unique approach to parenting, to consumerism, and to life. Once we get past the newborn stage our pre-mom selves return with a new perspective, a broader view, and many new products and categories to explore. However, our desire for modern, cutting-edge products has not changed.
In this section I am going to post about cool new products or marketing campaigns that I think do a good job of resonating with the urban mom. Please email me if you purchase a product or hear of one you think I should consider.
Jen