Featured Mom Business: Bugalug

Canadian Designer Takes the Frustration out of the Morning “do” dilemma.

The hair gods can be cruel to parents.  Each morning as they struggle to push back bangs or finagle a finicky fly away strand into a barrette, the inevitable transpires – that stubborn piece of hair slips out of the clip!

Sundi Hoffman, an entrepreneurial mother of two from Calgary, has seen this happen far too often.  This hair-do dilemma inspired her to create Bugalug hair accessories – the fashionable clip that says put.

After hearing the frustrations about hair clips and accessories that quite simply would not stay in little girl’s hair, Sundi’s entrepreneurial spirit kicked in and it became her mission to come up with a solution.  She was determined to find a way to ensure that her hair accessories stayed in place and felt comfortable on even the tiniest head.  She finally found a unique material that tested well and gave the results she was after, topped it off with fun, fashionable designs and thus emerged Bugalug hair clips and headbands.

In addition to being available in over 200 stores in Canada, Bugalug has recently been noticed by Hollywood starlets when Jayneoni Moore (better known as the Fairy Godmother to many of the famous tots in Tinsel town) chose this Canadian Designer to show off her products to Hollywood’s A-list moms at a prestigious New York event. 

 

Due to the overwhelming success of the NY event Bugalug was then asked to include product in the exclusive Boom Boom Room’s Hollywood Breakfast Club Gift Boxes that were hand delivered to Halle Berry, Marcia Cross, Jessica Alba, Courtney Cox, Chris North (Mr. Big), Angelina Jolie, Gwen Stefani, Ali Landry, Gwyneth Paltrow, Jennifer Lopez, Katie Holmes and Christina Aguilera. 

For more information about Bugalug please go to www.bugalugbaby.com