There’s an ad campaign that is currently running in Ontario and surrounding areas. It’s Wine Country Ontario’s UNTWEETABLE campaign. There are billboards and magazine ads that have stunning photos of the wine country.
At the same time, there is discussion buzzing about this.
As an avid Twitter user and Instagram lover my gut reaction wasn’t positive. I mean, I get it. I understand that it’s beautiful and you should experience it whole heartedly. I get it. But as mentioned, I’m big on twitter and instagram. And I follow many others who post and “like” food and travel shots. I find that the photos I see on social media make me want to travel more, eat more and take many, many photos. I share the images…and fast.
Wine Country Ontario’s latest ad campaign
On the flipside, my husband who doesn’t “get” social media LOVES this campaign.
And tells me to turn off my phone.
It’s a clever campaign that is causing discussion on both sides of the social media fence.
Your thoughts?
BTW…here’s how Wine Country Ontario explains it on their Facebook page….
Wine Country Ontario is rich with experiences and moments, that simply can’t be put into words. In fact, they are ‘untweetable!’ Enter our #Untweetable Twitter contest where you could win a trip for two to Ontario’s wine country valued at $700! Take a look at full contest details http://on.fb.me/144WPZx and head over to www.Twitter.com/WineCountryOnt to enter. Good luck!
The challenge is on!
This post is not sponsored, nor was I compensated. Comments are my own.
I have been pondering this one myself. I am pretty dependant on social media (some might say addicted… potayto, potahto!) but immediately responded to the campaign on a couple of levels.
The first is the idea that travelling through wine country is like travelling through time to a place without pre-packaged meals, convenience foods, and up-the-minute life updates from people you haven’t seen in person in years – a very attractive concept to many who feel harried by the frantic pace of life, and especially so to older demographics (their prime market I would guess).
The second, stronger impression I got was that the food and wine is SO good that you will have devoured it in a blissful haze before you even have a chance to reach for your iPhone.
I also like the topical nature of the campaign, and what I see as a gentle ribbing of the twitter foodies (no doubt another secondary market) – all in good fun.
Um, can you tell I am(/was) in marketing?
This campaign annoyed me a little, too, for while language may have times when it is inadequate, I love language, and I think wy not strive to try and share experiences and do our best to capture moments? isn’t that what poetry is about? Untweetable, my tushy.
“untweetable twitter contest” Well that pretty much says it all, doesn’t it?
Brilliant marketing gets EVERYONE talking about your brand. This one engages people on the subject of social media, so even non wine-lovers are talking.