Written By Kath
Katherine is a mom of two girls, a teacher and a self-described dilettante. Join her in Losing It as she shares slices of her hectic life and eclectic interests.Read Her Blog "Losing It!"
Who doesn’t love bread? It’s such a staple of the human diet that we have expressions like “our daily bread” deeply embedded in our language. Kids love bread, too, and most of them eat a lot of it (think lunchbox sandwiches). Thing is, though, many kids tend to be rather picky eaters, and some of them just don’t like the taste and texture of “brown”, whole-wheat or multigrain breads. Enter Wonder+ Invisibles – a new product from Weston Bakeries that combines the same great taste, look and texture of Wonder white bread with the goodness of 14 whole grains. How do they do it? They’ve taken 14 whole grains and ground them so fine that those picky white-bread-loving kids can’t tell that they’re actually eating whole grain bread!
- Nutritious and delicious. Wonder+ Invisibles contains 14 whole grains including, oats, wheat, spelt, whole grain khorasan wheat, golden flax, corn, millet, barley, quinoa, brown rice, rye, soy, sorghum and triticale.
- High in taste and fibre. One serving of Wonder+ Invisibles offers 5 grams of fibre, compared to just 1 gram per serving found in regular enriched white bread.
- 18 Essential nutrients. Wonder+ Invisibles has more essential nutrients than Wonder white bread, including the added benefits of Vitamins B6, A, C, E and B12, Calcium, Iron, Thiamine, Riboflavin, Niacin, Folate, Pantothenate, Phosphorous, Zinc, Selenium, Copper, Magnesium and Molyodenum.
Sounds great, right? But have they been able to pull it off? Well, Weston Bakeries sent samples of Wonder+ Invisibles to 100 of our Go2Girlz product testers to try it out on their own kids. Now, several of our real mom panel of testers were skeptical at first. How could a bread that looks so much like white-bread, actually pack in all the fibre, whole grains and nutrients that a traditional brown-bread is only normally able to do? Well Carolyn, mom of 2 had this to say: “I usually don’t buy what looks like ‘white’ bread, but was really impressed with the whole grain content,” and Rosa, also a mom of two said, “I appreciated the fact that it had 14 grains in the bread, but looked like white.”
In the end, the Go2Girlz product testing panel was convinced! Almost all the testers and their families really loved the traditional white-bread taste and soft texture of Wonder+ Invisibles. The moms appreciated the fact that their kids loved the bread but were still getting the benefits of whole grains, fibre and added nutrients, while the kids just loved to eat the bread! Most of our testing panel were so convinced that they readily agreed they would recommend the product to a friend, and most would buy it again (in fact, many already have!).
But what else did the Go2Girlz have to say? Here’s a sample:
“Tastes great and i love the health benefits” – Linda, mom of 2
“Good idea. My kids prefer white bread but I never buy it because it doesn’t have as much fibre”. – Katherine, mom of 2
“The bread, despite being white, has the nutritional benefits of eating 14 whole grains. It makes it easier for people who hate eating whole grain bread.” – Brenda, mom of 2
“It looks and tastes just like regular wonder bread.” – Cathy, mom of 1
“Moms will love that kids eat it without saying ‘brown bread? Yuck!’” – Joy, mom of 1