1) While there have been many celebs attached to Chanel No 5 (famous women who wore it include Catherine Deneuve and Marilyn Monroe)
Pitt is the first male celeb to promote the iconic Chanel perfume
2) He was reportedly paid $7M for these spots
3) The spots are…how shall I put this? Cryptic, stylized and abstract at best and odd and just plain weird at worst.
An example of the latter. Below is a quote from Pitt’s second spot. This is what the actor actually says:
“It’s not a journey. Every journey ends but we go on. The world turns as we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are. My luck. My fate. My fortune. Chanel No.5. Inevitable.”
Uh…say what? I’m confused.
The feedback from people has been very mixed. I must say, I’ve always been neutral on Brad Pitt – I can take him or leave him, so seeing him in these ads does nothing for me. I do find it strange that he’d sign up for this but then again, $7M is nothing to sniff at, even if you are already a major star.
Curious…what do you think? Do these videos set your hearts aflutter?
Feast your eyes and let me know.