The lines are already growing strong in New York and Vancouver. Fashionistas are excited for the MARNI collection at H&M, the latest designer collaboration set to go on sale to the public tomorrow morning (Thursday, March 8th) at 8:00 am at most stores in North America.
Consuelo Castiglioni, the Founder and Creative Director of Marni worked with Sofia Coppola to create the film campaign for the collection and Hollywood has already embraced the label in full force. So why the frenzy? It’s attainable fashion for the hard working stylish set!
Tonight, the media and VIP were invited to a sneak preview of the collection and if the pandemonium was any indication of what’s to come, I suggest that you grab your lattes and covet your place in line EARLY.
And don’t worry! They will be replenishing the stock overnight!
As I left the store on Bloor Street in Toronto, Security guards were already in place in anticipation of the expected crowds.
Good thing it’s a gorgeous night out in Toronto!
The photo below is what happened tonight at the preview! Literally every piece was stripped off the shelves and mannequins!