cq5dam.web.145.169.jpgThe lines are already growing strong in New York and Vancouver. Fashionistas are excited for the MARNI collection at H&M, the latest designer collaboration set to go on sale to the public tomorrow morning (Thursday, March 8th) at 8:00 am at most stores in North America. 

Consuelo Castiglioni, the Founder and Creative Director of  Marni worked with Sofia Coppola to create the film campaign for the collection and Hollywood has already embraced the label in full force. So why the  frenzy? It’s attainable fashion for the hard working stylish set! 
Tonight, the media and VIP were invited to a sneak preview of the collection and if the pandemonium was any indication of what’s to come, I suggest that you grab your lattes and covet your place in line EARLY. 

cq5dam-1.web.648.486.jpg

And don’t worry! They will be replenishing the stock overnight!
As I left the store on Bloor Street in Toronto, Security guards were already in place in anticipation of the expected crowds. 
Good thing it’s a gorgeous night out in Toronto!
IMG_2941.jpg
The photo below is what happened tonight at the preview! Literally every piece was stripped off the shelves and mannequins! 
  • Sonya

    Even with all the frenzy I only ended up getting one item! By the time I reached the arm candy..it was too late.. all gone! I spent way too much thinking about “do I need it”. C’est la vie!

  • http://www.practicalfashionista.com/ Practical Fashionista

    So jealous! Wish I was there…

More Posts From The Category

Retro Bathing Suits For Kids

My kids are ragamuffins. They have zany, unique fashion senses, and iron wills to match, so early on in their…

HotDocs14: Must See Documentaries

One of my biggest life lessons is understanding that everyone in this world has a story to tell. To this day, my father…

Alone v Lonely

The tans are starting to fade and the memories of swim up bars and mimosas for breakfast are fading into swim classes…

Grownup Time: The Gospel Of Loki

This would be fine for older teens / stronger readers as well, but it's denser than most teen fiction. It is certainly…