This month, we’re featuring an entrepreneurial mom duo Cat and Nat, the creators of Social Common.
Occupation: Entrepreneurs, moms
Current Town: Toronto, but considering Hawaii at the moment!
Social media savvy is a great way to describe the entrepreneurial duo, Cat and Nat founders of Toronto’s Social Common Creative—a platform made for moms by moms that delivers advice on everything from cooking to relationships, parenting, and fashion.
The pair were friends during high school and, after drifting apart, reconnected on Facebook when they both became mothers. “We were the first of our friends to have kids,” Catherine says. “We realized that this whole motherhood thing is no joke.”
“Together, we could laugh at the absurdity of it all and the fact that no one tells you what it’s like being a mom,” Natalie adds.
After reconnecting, they became inseparable and wanted to help other moms who felt the isolation that motherhood can bring with it. It was over a dinner they had planned for like-minded moms that led them to launch their business. “We knew we were on to something because moms are always dying to connect,” Natalie shares.
Even during their shared high school days, both Cat and Nat knew they wanted to be mothers—“It’s all we ever wanted”—but their plans for Social Common haven’t been as set in stone. From the beginning, Social Common has been an ever-evolving platform, based on the needs of moms. The Social Common Creative is the result of this evolution.
“Our new platform, Social Common Creative, offers advice, tips, support and a community to moms, who are living this journey of motherhood,” the pair shares. “We wanted to provide our community of moms with expert advice in one, easy to navigate place.”
From their YouTube channel to their Instagram account, they authentically share what it means to them to be moms. “That’s what our whole community is built on—authenticity and trust. It’s easy to talk about the good. But it’s not as easy to open up about the hard and not so pretty stuff.”
And there is plenty of not so pretty, not so easy stuff when you’re a working from home mom.
“We have a foot in multiple worlds all at once. We never have an ‘off’ time and it’s hard to focus on one thing at a time,” says Natalie.
“Currently, we are sitting here doing arts and crafts with the kids, as we finish up this interview and in five minutes we have to jump on a call!” explains Catherine.
But for these busy moms, balance isn’t everything.
“Balance is overrated. It comes and it goes—life adjusts.” As long as their kids can remember them smiling and laughing, Cat and Nat think they are doing a great job.
If they could pass on one piece of information to every mom that is struggling with motherhood, they would tell her to trust herself. “And be confident enough to make mistakes and not beat yourself up. No problem is unsolvable!”
A photo posted by Social Common (@socialcommon) on
Would you rather cook or do the dishes? Cook
If you had more time what would you do with it? Workout
What’s the last book you read? How Do Dinosaurs Say I’m Mad?
What’s your guilty pleasure? The Bachelor
What’s the best moment of the week? Weekend mornings, when we all hang out, have coffee and have nowhere to go.